Grow and keep your wine club
Your club is the engine. I set up personalized member outreach, catch members before they lapse, and sharpen your segmenting, so the club grows without adding headcount.
"Your company is not going to go out of business because of AI. Your company is going to go out of business because another company used AI."
Jensen Huang CEO, Nvidia
Central Coast AI strategy
AI that amplifies your team. And gives them their hours back.
I'm Lance, a strategist and lifelong artist who builds what I recommend. I put AI to work on the busywork at small wineries so your people get back to wine, guests, and growing the club. You decide what that looks like. I make it happen.
What I do
A strategist who builds. And stays.
Most "AI consultants" hand you a slide deck and disappear. I find where your hours are leaking, set up the tools, and maintain them so they keep working. When nothing off the shelf fits, I build it.
Start here
The assessment
Every engagement starts with an assessment. That means sitting down with you and your team, at every level, and seeing how the day runs. Then I map the first easy, high-impact wins. Start with the free 15-minute version. If it's a fit, we go deeper.
Book the free 15-min assessmentGive your team their hours back
Same-answer emails, tasting notes, product descriptions, data entry. I set up AI helpers that take all of it off your team's plate so they can spend their time on wine and guests.
Tell your story like only you can
Thirty-three years as a visual storyteller is the part no other AI consultant can offer. Campaigns, harvest stories, wine descriptions, brand ideas, produced fast and in your voice.
Need something more specific?
Not every business needs a full engagement. I also take on:
- Websites. This one is mine, start to finish.
- Custom apps and AI agents. Purpose-built tools for when nothing off the shelf fits. The voice assistant in the corner is one of them.
- AI training and coaching. Hands-on sessions that get you and your team using AI in your day-to-day work.
Same starting point either way: a free 15-minute call.
How it works
A calm, low-pressure path.
The first call is free with nothing to sign. A contract only comes into play if we both decide to go deeper. No hard sell, and each step earns the next one. Payment works the same way: stage by stage, never a big check up front.
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Step 1
Free 15-min assessment
A quick, no-pressure call to see if there's a real fit.
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Step 2
Full assessment
I interview you and your team, then run diagnostics to find your first big wins.
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Step 3
I build it
I build the easy, high-impact wins first, custom agents included.
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Step 4
I maintain it
An ongoing hand on the wheel so what I built keeps paying off.
Why me
Show the plan before anyone builds the wrong thing.
Thirty-three years as a storyboard artist and filmmaker taught me one thing: show people the plan before anyone spends money building the wrong thing. That's what I do for your business, when AI is the right tool. When it isn't, I use the same creative thinking to find you something that fits. I'm one person, I'm local, and I show up in person. I wrote the cold email and the handwritten postcard myself.
More about Lance
Let's talk
Fifteen minutes. No pressure. Real answers.
Tell me how your days run. I'll tell you whether AI can give your team their hours back, and where I'd start.
Book a free 15-min assessment
Contact
Prefer to write instead?
Send a note about your winery or business and what's eating your team's hours. I read every message myself and answer it myself, usually within a day.